Check This Out, Men's Triple Boost Pants To Make D*i*c*k*s Look Bigger

This is a Tripple Boost pants for men which features padding in the crouch area and removable air cookies designed to enhance the appearance of a man's package. (see the 'before' image above and 'after' image below)

It was created by Ann Summers and comes in black, ivory and red and will be launched on April 1 2014. 

What on earth is this suppose to solve?